Next BCS Teleconference Meetings–
Nov 16, 2015 from 9 - 11am
Feb 8, 2016 from 9 - 11am
AGM - April 18, 2016 in Regina
Strategic Planning-July 2016 in Saskatoon
In the news...
Global Breastfeeding Challenge - Oct 3, 2015
PAPHR Event Poster
Aug 1-7, 2015 - World Breastfeeding Week
March 4th 2015 - Happy IBCLC day
Saskatchewan Prevention Institute - Video:
Reasons to Breastfeed
October 25th –
posted new "How you
can help - Action Factsheets"
Sept 16, 2013 –
Position Statement on Donor Human Milk Banking
WHO Code and the Ethical Marketing of Breastmilk Substitutes
Terms of Reference 2013
March 6, 2013 – International LC
Wright Celebrates 20 yrs as LC
February 11, 2013 –
Position Statement on BFI
WHO says West Winds is
baby friendly - Jan. 17, 2012
West Winds Primary Health Centre Saskatoon has been accredited by
the World Health Organization and
UNICEF as baby friendly.
Continuing Nursing Education:
E-Learning Event April 26, 2012
Challenge 2011 - Oct. 1, 2011
Saskatchewan placed bronze!
Our Baby Friendly Initiative Working Group had the honor of being selected to display our projects at
the 2014 Health Quality Summit in Saskatoon this past May 6 & 7 in Saskatoon. Our group’s projects to
date include Skin to Skin posters that are visible within our facilities, and most recently our life size
breastfeeding cut outs which you may see being displayed at various public events to educate and raise
awareness about breastfeeding in public.
Those of us from our group that were able to attend were happy to see some catch phrases being used
that certainly reflect what our group’s philosophies are. Some phrases used included:
“Be Creative” - our group’s main purpose is to find creative ways to educate and raise awareness for
breastfeeding. Our cut outs were an idea borrowed from the Marin County Breastfeeding Coalition in
California, but as far as we are aware, our cut outs are the first in Canada.
“Upstream Thinking” – we can no longer focus on “in the moment care”, we need to look at where our
clients are coming from and where they are going. We know breastfeeding is economical,
environmental, and health benefits continue past infancy as shown by research reducing the risks of
obesity, diabetes, heart disease and certain types of cancer. Just the economics alone of reduced
chronic disease show why the work we do in our group is so important. The theme for World
Breastfeeding Week 2014 this year is, “Breastfeeding: A Winning Goal- For Life!” Coincidence? - Or are
we globally recognizing and focusing our efforts in healthcare to look at the bigger picture -what is the
best choice today that will impact our health 20 years from now? Research has shown that
“Patient Centered Care”- What do mothers’ want to do most for their babies? – to provide the best they
can. Not all women can breastfeed, not all women want to breastfeed, but it is important that the
information and support be available so we are providing the best care we can as health care providers
to our moms and babies. Everyone can do Skin to Skin care, and research has shown the benefits of
doing skin to skin care with infants in those early days will have impact as far as adolescence. Informed
consent- would you choose to do skin to skin with your baby if you knew it could increase their self
esteem later on?
Our BFI Working Group will continue on and move forward to develop more creative future projects
promoting and supporting breastfeeding. Watch for activities we will plan for World Breastfeeding
Week Canada, October 1-7 2014.
-- Submitted by, Heidi Russell, IBCLC
What is BFI?
- Understand what the Baby Friendly Initiative (BFI) means internationally,
nationally and in Saskatchewan
- Become familiar with the revised Ten Steps for Successful Breastfeeding,
Self Assessment Questionnaire and Practice Outcome Indicators
- Become aware of the medical reasons to supplement
- Understand the application of Baby Friendly principles into
and Learn about BFI
- A moderate increase in breastfeeding rates shown to have a
protective effect revealed potential annual savings to the NHS
from of about £40 million per year. True cost savings are
likely to be much higher from breastfeeding’s protective
effects on a mere handful of illnesses.
- Investment in effective services to increase and sustain breastfeeding
rates is likely to provide a return within a few years, possibly
as little as one year.
- Research into the extent of the burden of disease associated
with breastfeeding rates is hampered by data collection methods.
This can be addressed by investment in good quality research.
New UNICEF UK report reveals breastfeeding could save
the NHS millions
A major new piece of research, released today and commissioned
by UNICEF UK, reveals that low breastfeeding rates in the UK
are costing the NHS millions of pounds.
The report, Preventing disease and saving resources:
the potential contribution of increasing breastfeeding rates
in the UK, takes an in-depth look at how raising
breastfeeding rates would save money through reducing illness.
Calculations from a mere handful of illnesses, where the evidence
is strongest, show that moderate increases in breastfeeding
could see potential annual savings to the NHS of millions of
pounds per year. However, this is likely to be only the tip
of the iceberg when the full range of conditions affected by
breastfeeding are taken into account.
The report has been produced over the last two years by a
multi-university academic team including Dundee University,
Oxford University, University of York, Brunel University, and
St George’s, University of London, as well as the National
The report findings show:
- For just five illnesses (breast cancer in the mother,
and gastroenteritis, respiratory infections, middle ear infections
and necrotising enterecolitis (NEC) in the baby),
moderate increases in breastfeeding would translate into cost
savings for the NHS of £40 million and tens of thousands
fewer hospital admissions and GP consultations.
- Narrative analyses on three conditions - cognitive
ability, childhood obesity and Sudden Infant Death Syndrome
(SIDS) – indicate that modest improvements
in breastfeeding rates would have significant impacts on these
outcomes worth millions of pounds and, in the case of SIDS,
- A further set of eight outcomes, including, diabetes,
cardiovascular disease, ovarian cancer and asthma,
had a plausible link between breastfeeding and reduced incidence,
but stronger evidence is needed. The authors suggest these
could form an agenda for further research.
Policy document available at:
Full report retrieved from: http://www.unicef.org.uk/Documents/Baby_Friendly/Research/